Tom Peters, one of my business heroes, takes on the internal versus external customers debate in this brief video (less than 3 minutes). I think he has a compelling argument.
How does this relate to the job search?
Who are your internal customers for the job search? Your spouse and other members of your family! Your close friends.
How well do you take care of them?
In Tom's point of view, taking care of these folks will in turn allow you to take care of your external customers.
Who are you external customers?
Those hiring managers, recruiters and networking reference points that you need to work with to get the interview and win the job offer.
What do you think?
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