Thursday, December 9, 2010

Plan, don't panic

When someone catches our eye in real life, they catch our attention.  You’ve got to catch the eye of your reader—their attention—by crafting a killer headline.  Most people will decide almost instantaneously if they want to read what you have to say based on the headline alone.  So even if the rest of your content is the most enthralling shit in the world, no one will ever know—UNLESS they care enough to click past the headline.
How do you craft a compelling headline?
The most important piece of advice I can give is to be INTRIGUING.  There are many copywriters who rely on proven formulas, such as starting with, “The Secret of…” or “Little Known Ways to….” or “Get Rid of {insert problem} Once and For All” or to simply pose a question that you think your readers will want the answers to.

Ashley has more good advice on how the art of seduction. There are many parallels to the job search. You need to be compelling and convincing to the hiring manager. You can read Ashley's full article here.
Does your LinkedIn profile have compelling action words?
Does your resume have a convincing story of success solving their big problems?

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