Wednesday, December 8, 2010

Location, location, location

And that’s the difference between traditional marketing and social media marketing. In traditional marketing, you throw out a message where it will be seen by millions of people who couldn’t care less.
In social media marketing, you find the people who are already talking about your message and join the conversation. It’s really that simple and that complicated.
It’s complicated because you have to know your audience so well that you know exactly what social media platforms they use regularly. Is it Facebook? Twitter? YouTube? Digg?
Why create a Facebook fan page if your audience never uses Facebook? Why open a Twitter account if they never use Twitter?

So who is your audience? Where are they located? What are they talking about?

Knowing the answers to these questions will enable you to put together a social media strategy to reach them. This works for a company, a non-profit, or a job seeker!

Once you have the answers to the questions above, you can go to read the full article on how to put together your social media strategy.

If you need help figuring out the answers to the questions, we should talk. I might be able to point you in the right direction.

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